eDriving’s patented Mentor solution is the only safe driving program that goes beyond scoring to focus on improving performance. It has been proven effective in reducing the risk of collisions by 67%. I helped turn this effective product into a world class customer experience across the enterprise and around the globe.
My initial commission was to take the product design of the Mentor platform to the next level. In the two years since, the company has been restructured and refocused and my creative influence has expanded to include brand, marketing communications and product design across the entirety of the enterprise.


Since my engagement, eDriving has won numerous industry awards for the Mentor platform. But, perhaps more tellingly, Amazon is currently using the platform to monitor and remediate the performance of every contract delivery driver in its fleet.





